Shanghai Zhongyan Alcoholic Drinks Industry Co., Ltd (“Zhongyan Alcoholic Drinks”) was founded in 2017. To provide services of benefit to the people, Zhongyan Alcoholic Drinks has aligned with Qian Yongtao, an offspring of the legendary 800 years’ old Peng Zu, or Jian Keng, and the founder of Tianmushan Pharmaceutical, to launch the Giant Salamander alcohol, promotetraditional Chinese medicine and achieve the ultimate goal of health and well-being of human beings.
By leveraging the Chinese alcohol culture and healthcare philosophy lasting for thousands of years, years of wine-making experience and state-of-the-art and well-managed processes, Zhongyan Alcoholic Drinks produces high-quality alcoholic drinks through high-tech deep processing that combines the special taste of the yellow wine with the unique medicinal value of giant salamander. These together can assure sustainable growth of the business.
Traditional wine-making techniques are applied to make the Giant Salamander alcohol. Glutinous rice, giant salamander, almond and matrimony vine are mixed with distiller's yeast and fermented to produce functional drinks of low alcohol content and acceptable to the majority of consumers (excluding children). They are good for cancer prevention and alleviation, physical and skin health.The Giant Salamander alcohol not only offers an enjoyment, but also is akind of therapy.
Owing to its unique flavor and best-in-class quality, the Giant Salamander alcohol has been highly praised by all drinkers since it came into the market. It is intended for the medium-/high-end market, covers different stages of the product lifecycle and meets the needs of different consumers with a lineup of premium products. Giant Salamander Imperial Collection, Giant Salamander Sweet Dew Collection and Icy Giant Salamander Collection are available on the market.
Zhongyan Alcoholic Drinks seeks to satisfy the needs of consumers and carry forward Chinese traditional alcohol culture and healthcare philosophy. In terms of business management, with “Sense, Devotion, Discipline and Innovation” as its core values, it applies best practices of international company operations and branding strategies, implements information technology, and explores effective ways to constantly improve management. In addition, continued innovations are made in marketing, management and technologies to enhancethe Company’s brand awareness and reputation, improve the value and competitiveness of the yellow wine and create economic and social benefits.