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> News Center > Open a new chapter for Agate from North China!
Open a new chapter for Agate from North China!

On October 29, 2017, the “Huahui Culture Art Charity Festival”, sponsored by Zhongyan Pension and Recovery Foundation of Shanghai Aged Foundation and Zhongyan Group and co-sponsored by Heilongjiang Huahui Culture Art Development Co., Ltd., was solemnly convoked at Renaissance Shanghai Yangtze Hotel. This was not only a large charity bazaar, but also the first nationwide investment kickoff fair for the new retail electronic commerce platform of “Agate from North China” at Beihong Website.

This festival did not only release the development strategy of “Agate from North China” to build a professional platform related to consumption, finance, investment, buyback and brand industrial chain of the “Agate from North China”, but also invited the national masters and insider elitesto talk about history and culture of agate from North China. Many fine works of art were on the charity auction to support the charity and pension industries. Besides, the activity launched “sharing agate from North China” innovatively, and opened a new chapter for sharing economy.

This activity was co-organized by No.1 branch company and No.2 branch company of Zhongyan Group, Shanghai Haiyou Commerce and Trade Co., Ltd., Zhongcanggong (Beijing) Culture Media Co., Ltd., Shanghai Haibo Assets Management Co., Ltd., Shanghai Wenxuan Trade Co., Ltd., Zhongyanquan (Harbin) Commerce and Trade Co., Ltd., Zhongyan Science& Technology Co., Ltd., and Jewelry and Jade Appraisal Center of Heilongjiang Inspection and Quarantine Bureau.


Peng Fei, the Vice Chairman of Zhongyan Pension and Recovery Foundation of Shanghai Aged Foundation, Ding Delin, the Vice President of Zhongyan Group, Wang Ning, the Assistant to the President of Zhongyan Group, Dai Xu, the special commissioner of the Bank of Asia and the Director of “B& R” Sector of Development and Reform Commission, Pan Honghuan, the President of Gansu Changhe Culture Art Co., Ltd., Wang Ling, the General Manager of No.1 Branch Company of Zhongyan Group, Dou Binghai, General Manager of No.2 Branch Company of Zhongyan Group, Liu Qingchao, General Manager of Shanghai Haiyou Commerce and Trade Co., Ltd., Jiang Xin, General Manager of Shanghai Jiyu Network Science& Technology Co., Ltd., Li Weilei, General Manager of Heilongjiang Huahui Culture Development Co., Ltd. (Beihong Website of China), Xu Yuanshu, General Manager of Shanghai Wenxuan Trade Co., Ltd., Liu Hongli, the Director of Jewelry and Jade Appraisal Center of Heilongjiang Inspection and Quarantine Bureau, Xu Lichun, Chinese jade carving artist and star appraiser at live platform of Beihong Website, Liu Zhongyi, the Chief Market Supervisor of Zhongcanggong (Beijing) Culture Media Co., Ltd., Cao Chi, Director of China Association of Craft Artists and Encaustic Artist and other elites and artists were invited to attend the activity as special guests.

Guests’ entry, signing and taking photos
At 1:30P.M., the guests entered, and received gifts prepared by the host after signing. Guided by the Miss Etiquette, the guests took brooch and red scarf.


Before starting, many guests were attracted and stopped before the exquisite exhibits of agate from North China.


Address delivered by leaders and important persons
In the scene of the activity, the special guests delivered address, and supported and blessed for the activity greatly.

Mr. Peng Fei, the Vice Chairman of Zhongyan Pension Foundation of Shanghai Aged Foundation
Peng Fei, the Vice Chairman of Zhongyan Pension Foundation of Shanghai Aged Foundation, extended thanks to all the audiences with “attendance as support”. In the address, he introduced operation modes and social values of Zhongyan Pension and Recovery Foundation, and blessed for the forthcoming charity bazaar activity.

Mr. Li Weilei, the General Manager of Heilongjiang Huahui Culture Development Co., Ltd.
Li Weilei, General Manager of Heilongjiang Huahui Culture Development Co., Ltd., proposed three development principles for Beihong Website:
1. Do actions encouraged by the state, follow the national trend, and make the government without any worry;
2. Be industrial service provider, reinforce culture implantation into agate from North China, and lead dealers for online promotion;
3. Be consumers’ think bank, and share more Beihong products through master’s appraisal and professional appraisal.

Mr. Ding Delin, the Vice President of Zhongyan Group
The Vice President of Zhongyan Group Ding Delin emphasized on the function of connecting link of the activity. The President Ding introduced culture plate and finance plate of the Group, and made the guests deeply feel corporate charm of Zhongyan Group. In particular, as proposed by the President Ding, “Zhongyan” would be built into the most trustable brand, which aroused resonance among audiences.
Ms. Liu Hongli, Director of Jewelry and Jade Appraisal Center of Heilongjiang Inspection and Quarantine Bureau
The Director Liu Hongli, from the Jewelry and Jade Appraisal Center of Heilongjiang Inspection and Quarantine Bureau, provided professional support for the activity. Director Liu said, “Based on so many falsifications on market, professional appraisal support is needed. The Jewelry and Jade Appraisal Center of Heilongjiang Inspection and Quarantine Bureau will support the project of Beihong Website”.

Mr. Xu Lichun, Jade Carving Artist and Star Appraisal Master on Live Platform of Beihong Website
Xu Lichun, the Jade Carving Artist and Star Appraisal Master on Live Platform of Beihong Website, shared history, culture and appraisal common sense with rich knowledge and experience. To make the guests know more professional knowledge on agate from North China, Teacher Xu Lichun recommended the live program the Spring of Beihong (live platform: YY [room No.: 50073]) and hoped to serve more fans of agate from North China.

Mr. Liu Zhongyi, the Chief Market Supervisor of Zhongcanggong (Beijing) Culture Media Co., Ltd.
Liu Zhongyi, the Chief Market Supervisor of Zhongcanggong (Beijing) Culture Media Co., Ltd, was concise and comprehensive, and provided benefits and gifts from Zhongcangong for all the guests in scene as the support for the activity.

Ms. Cao Chi, the Director of China Association of Craft Artists and Encaustic Artist  
Cao Chi, the Director of China Association of Craft Artists and Encaustic Artist, proposed the suggestions of Beihong Website towards the world with her experience in transmitting the traditional Chinese culture, and gave beautiful blessing.

Heilongjiang Huahui Culture Art Development Co., Ltd. established the 5-in-1 innovative and integrating mode of “Beihong Website Shopping Mall+ Beihong Physical Store+ Commodity Circulating Platform+ Beihong Live Room+ Beihong Institute of Commerce”, developed 7 series products, launched shopping mall mode, group purchasing mode, commodity circulating mode and mixing mode to explore new paths for development of agate from North China. At present, the Company has designed the world’s first jewelry finger ring made of agate from North China with cross section.


To support the charity bazaar, the sponsor launched the automatic star upgrading activity, and the special offer of doubling silver as gift.

Charity auction, one climax after another
This activity was composed of 3 procedures, and was hosted by China’s national registered auctioneer Deng Yufei. Ms. Deng has diamond appraiser DGA certificate and the jewelry appraiser certificate FGA certificate of the U.K. Royal Jewelry Appraisal Association, hosted more than one hundred auction activities, and was awarded the excellence prize for skills of auctioneers at the 4th session of the National Auctioneer Skill Competition.  

Auction of the carving piece made of agate from North China designed by the jade carving master Xu Lichun, the splendid porcelain painting designed and produced by the artist Cao Chi, and field inscription by Master of Jingmiao brought the scene one climax after another.


Product Benefits, Release to All

Mr. Ding Delin, the Vice President of Zhongyan Group

In the scene of the activity, principals of branch companies of the Group were on stage to introduce high-quality products such as Zhongyanquan, Haiyou, Fitsleep Shuijia Health Sleeping Assistant and Simoge Cottage.


Ms. Chen Min, the Deputy General Manager of Zhongyanquan

Ms. Qian Lisha, the Project Manager of Fitsleep

Mr. Ma Wenjun, Senior Training Lecturer of Zhongyan Group

Mr. Chen Feng, General Manager of Zhongyan Science& Technology
In the benefit releasing procedure, to support the hot atmosphere in scene, the host launched the special offer of sharing agate. There were 12 pieces as sharing products, only 50% security paid for each piece of sharing agate with sharing term of 3 months and sharing rent of RMB 90, without any additional costs on cleaning, sterilization and maintenance. Once the benefits were launched, the audiences were so active, and the 12 pieces of agates were leased soon.

During the entire process, the lottery drawing procedure and the gift releasing procedure made the scene cheering!


This activity prepared a gorgeous dinner party for the guests. To satisfy all the guests, the host specially picked up dishes and desserts to meet their needs.


During the dinner party, all the leaders on stage to toast and bless

Individualized Programs  Other Sidelights
This activity specially invited the online celebrity for live during the whole course.

This activity also covered dance, magic and other entertainment programs, and the audiences enjoyed visual feast during the break.




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